Paul M. Jerard Jr. asked:


In this continuing series, let’s address more issues and frequently asked questions that concern parents who seek to enroll their child in a martial arts program. The first question in this part is possibly the most important one of all.

How do I find the right martial arts teacher for my kids?

You will know when you have a face-to-face meeting and observe him or her teach a martial arts class. The chemistry between a prospective martial arts teacher and you should be good.

After all, your child is supposed to learn courtesy, respect, self-discipline, goal setting, and many more life skills from his or her martial arts instructor. If the martial arts teacher you are considering displays none of the above-mentioned qualities, please continue to shop around.

It makes no difference if your child is learning Karate, Jujitsu, Aikido, Judo, Tae Kwon Do, or Kung Fu, when the teacher is not a good role model. You don’t need to expose your children to hazards or questionable characters in order for them to learn martial arts. The martial arts school philosophy, and the instructors, should meet your standard – never settle for less.

Are you looking for discipline, academic improvement, life skills, tournament competition, self-defense, or a positive activity? Martial arts studios are not created equally. A life skills school may not meet the needs of a competitive parent or child. A “tournament school” that teaches Sport Karate, Sport Jujitsu, or enters many competitions, may be lacking in life skills and so forth.

This is not meant to take away the value of any aspect in martial arts training, but to make you, as a parent, aware that the emphasis will be different from one type of school to another. Also, the self-defense aspect will be taught differently within each martial arts school. Some martial arts schools teach more of one technique such as: punching, kicking, joint locks, sweeps, and throws.

At our wellness center in North Providence, Rhode Island, we teach all of those aspects, and we also teach self-defense through communication. For example: Wouldn’t it be better to prevent a physical conflict by talking it out? If a child is fully capable of defending himself or herself, why should he or she pursue a physical fight?

As adults, we know that the diplomatic approach to a physical conflict will not always work, but it is worth a try. Our children need to look at social skills, awareness, and courtesy as survival tools. Whether they are walking down a street, or entering the workplace, these skills are extremely important.

Know your goals and your child’s needs. Please make sure your reasons for enrolling your son or daughter in martial arts classes are sound. Martial arts for your child, is his or her personal endeavor. You can share in the feeling of accomplishment by being supportive and watch them grow to be successful. Success is one of the most important gifts we can give to our children.

The ideal martial arts instructor should have knowledge of sports medicine and CPR training. This may be one of the reasons why serious injuries are rare. Make sure that the safety of each child is a priority with the martial arts school you choose.

Some parents may feel I play it too safe within a karate class, but they have not seen a child knocked unconscious, a broken nose, or loss of blood, in my school. When I was a Sport Karate coach, referee, and judge, I saw all of those things in tournaments, and children were all wearing protective equipment.

Therefore, safety precautions are a very important factor, when deciding which martial arts school you should choose for your child.

© Copyright 2005 – Paul Jerard / Aura Publications



Jessie

sunshine03 asked:


Basic marketing focuses upon the four “P”s: Product, Price, Place, and Promotion. For a martial arts school, the important products include the offered classes and the associated items sold through business, such as videos, books, gear, uniforms, and clothing.

Marketing strategies can be divided into two basic categories. Direct marketing, which includes one on one contact with potential customers, may also include paid and unpaid advertisement ventures. Mass marketing is the more familiar form of advertising, such as commercials on television and radio. Martial arts schools have succeeded largely through the use of direct marketing.

For martial arts schools, direct marketing works better than mass marketing for two reasons: First, teaching martial arts is a personal business. You win students and keep students by letting them know you can meet their personal needs. You win and keep students by being the kind of person they want to study with. Second, people typically choose fitness facilities close to their home or work. Mass marketing can rarely target that specifically.

It is also important to understand that marketing has rarely been the focus of traditional martial arts instructors. In the past, martial arts schools were supported by the military or the state; teachers had little reason to worry about financial necessities. However, some business-minded individuals have demonstrated the effectiveness of careful marketing in the accumulation of personal wealth.

How has marketing changed the role of martial arts in society? Historical evidence demonstrates that martial arts were primarily practiced in Asia for self-defense purposes. However, the modern world views martial arts differently. Individuals typically practice martial arts for one of three reasons. First, they engage in martial arts for personal enjoyment. Second, martial arts practice is an excellent form of exercise that can contribute to a healthful lifestyle. Third, many individuals decide to engage in martial arts for competitive reasons. The rise of interest in martial arts has coincided with a greater visibility of athletic competitions. Each of these three factors has contributed to national interest in martial arts

Advocates of education argue against too much marketing. Public relations, publicity, and word of mouth are all important to the success of an educational establishment. After all, a school’s reputation should precede its advertising budget. An active, targeted and ongoing publicity campaign is essential to the survival of a professional martial arts school. A successful publicity campaign can reduce the need for a formal marketing budget.

The growth of the Internet has also had a direct effect of the marketing of martial arts. A martial arts instructor can use the Internet in a variety of ways.



Claude

ktmcna@aol.com asked:


Choosing the Best Martial Arts Style

For anyone who wants to learn a martial art, there is a lot to know in regards to the many different styles. Of course there is the question of finding the best martial art, which is a question a lot of people ask with so many martial arts styles to choose from, it can be very complicated to pick one to learn.

No matter what you may hear or what others have to say, it is quite impossible to name one style of martial arts as the ultimate best. Actually, there are several factors that come into play,Even though one style may beat another in a competition or a fight it doesn’t always mean that the winning style is the best.

Before deciding to rush out there and learn a martial art, there are several things that you should decide first. Martial arts are great to learn, no matter which style you decide on. A martial art can teach you self discipline, self defence, and several other traits that will help you no matter where you decide to go in life.

Self defence

All over the world, there are several martial arts schools and dojo’s that emphasize self defence a lot more than others. Schools that focus on kata, forms, or light sparring are less than likely to teach you what you need to protect yourself on the street. If you are looking for street self defence, then you’ll want a style that trains hard and doesn’t let up.

Fitness

Even though martial arts can improve your fitness level, it isn’t the goal behind a lot of the martial arts styles. Several styles, such as Tae Bo, are based purely on martial arts and don’t include a lot of physical fitness training. If you are looking for fitness as your main goal, then you should be looking into something other than martial arts.

Fighting ability

This will vary among the many different martial arts styles. Self defence schools will most often take advantage of fighting skills, teaching you everything you need to survive. Most martial arts styles are slow in theory, teaching you kata, movements, and forms. Self defence schools on the other hand, teach you how to inflict the most amounts of damage in the least amount of time.

Competition

Competition based martial arts are all about winning trophies and showing the world your style of martial arts. The competition that you have chosen, will greatly impact your style of martial arts. You’ll need to decide if you will be fighting or showcasing display kata, light or heavy contact, or focusing on grappling or striking.

Before you decide on a martial arts style, you should always research the schools and dojo’s in your area and see what they offer. The best schools will allow you to participate in a few free classes, or offer you discounts on your first few months. They will answer any questions that you have, and work with you to help you learn as much as you can.

Martial arts can be a very fun and exciting learning experience. There are hundreds of different martial arts styles out there, although you may be limited in choice, depending on what all is offered in your area. Karate, Tae Kwon Do, Kickboxing, and Jiu-Jitsu and some of the most common types of martial arts, and normally offered just about everywhere. The more distinct styles, such as Kung Fu, Shoot fighting, Kenpo, and Shaolin styles are a bit harder to find.

If you do your homework on some of the styles that are offered in your area, you’ll find one that best fits your reasons to study. Martial arts can change your outlook on life – all you have to do is devote yourself to learning all you can about the philosophy of your martial art.



Daniel